Seth Godin writes, “The presenter who loves his [sic] audience the most, wins.”
In the business of internet networking, in the daily communication of all of us with all of us, there is some confusion as to who is the presenter and who is the audience. When I tweet, am I tweeting you or me? If a tree falls in a forest with no one there is there a sound? Are we listening to each other? Do we have anything to say? Where is our focus? Is the goal of the market simply to perpetuate itself?
In the confusion of who is presenter and who is audience lies for each of us an opportunity. For business, for personal growth, probably for both. You really can’t have one without the other. Mindset is key, focus is key and the value we place on ourselves is the outstanding balance in the middle. I could say that the person who loves his or her audience is loved and respected in turn. If I love myself chances are that I will love you because there won’t be much of a commute between us. That’s where we get the value of all the communication strategies that are open to us. We can exchange and change in bits and bytes, in leaps and bounds.
Once upon a time it seemed to matter whether a tree fell and could be heard. With our communication portals it is almost certain someone somewhere will hear. What matters to us as entrepreneurs is that they care enough to keep going, to click, perchance to buy.
We are powerful when we take the communication possibilities offered and focus ourselves, our hearts, our truths to such a degree that we are presenters who love ourselves, our audience, our product and its persuasions to inspire the click. For us to be successful we have to inspire and delight. We need to create lightness in ourselves and each other. Is that why it seems so important to talk about every plane trip, every line we wait in every movie we see, song we hear. It’s shared experience, the trip of Life. We get to be with each other on every journey we choose to share. How cool is that? Lucky us. Let’s make it work, let’s give ourselves value. Believe in yourself, share your opportunities, make work together and play. And, don’t forget, breathe, always breathe.
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