Branding – your message is your name.

Not your business name but the name people think of when they read your statement, your copy, your bio, your blog. The name they give you in their mind (nice person, want to know them – that kind of thing) the minute they see something you’ve put out into the world. Is it the logo you chose, the background of your Tweeter page? Is it the way you presented your ideas in Squidoo? Did you talk about yourself, what you like, trust, want and stop there? Did you include thoughts and facts about yourself in addition to trying on the needs and wants of others?

For me it’s the personable way you might explore yourself to me. A misspelling won’t turn me off too much but if there are too many txt’s and lites, I’m gone. I love dashes and I personally use too many parentheses – which I hope won’t be a problem for you, I know a little cuteness goes a long way! How you expose your life without too much information but enough to help me know I can trust (or not) your ideas, what thoughts come to you, how much we might share.

This last is crucial. What might we share? It’s a key in the deciding route we all take on the road to purchase. We are all looking for the Something that will make our next – career, baby quiet, dog lie down, smell go away, best cup of – there are no exceptions, we are going to contact someone for an issue we are dealing with. That Someone is going to fill our needs and make us feel good at the same time.

I’m a poet in one of my lives and when I send poems out for consideration I hope I have done my homework and looked at the magazine before I send and I hope the editor will actually look at my work before it’s sent back in the envelope provided. I was an editor once and I noticed that I wanted as much from the poet as they wanted from me. I had a problem to solve, an itch to scratch and I hoped that every piece of writing coming to my desk would be the one I’d be excited to read and want to publish.

There are no exceptions to this dance. We are all in the market for something. We all want to pay for some things and get some things free. We don’t want to pay for everything and we don’t want everything free.

This is a great time to be a small business in a big world. We are all looking for the niche where we will find comfort. The best places in my kids’ schools were the reading nooks where they could curl up and read or just look at books. They could be surrounded by comfort and get some cool information or a great story. Let your business be a nook, it’ll be on everyone’s list of things to do.

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