Is it enough to have a great product?

Obviously not. Read the papers – actually, don’t read the papers – but even glancing at them, you will find that jobs are being lost rapidly, debt is skyrocketing and total revenue is declining. Oh, and if that isn’t enough, it hasn’t bottomed out yet.

Ok. Well, we’re sure set with that, aren’t we. I think I’ve heard every word that can be used to describe a “very bad situation” used over and over.

But, there is a counter trend. It’s real. It’s about mindset. It’s about entrepreneurship. It’s about attitude and breathing. Breathing – that’s a key word. No, not in Google. I doubt I’m going to get a lot of readers who have just Googled “breathe.” It would be better for us all if readers did that. If we all cared about our breath. How it comes to us, how it goes, what happens in between.

I’m not kidding. Money is like air. Just breathe. Relax, take a breath. Look around you, let what’s good come into your mind. Train your mind to respond to the positive. Train your body to feel the simple and good things that make up your life, your day, your dreams.

Yes, I mentioned dreams. You have to have a dream – a desire, a focus – for the dream to come true. Otherwise what are you focused on? What others are saying, doing, writing. Not good. Keep your dreams alive, act them out, live them. That’s your mindset you’re training. It’s the most important thing you have. Water it, weed it, nurture it, fertilize it. You’ll feel better. You’ll have to. You won’t have a choice. You’ll have to be happier.

And then, you have a better product. You’ll be the product. That’s the goal. When you are the product – and, don’t get me wrong, you are always the product – what you want will come to you when you click on

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