“Everything we do that’s important is the result of conflict. Not a conflict between us and the world–a conflict between us and ourselves.”
I feel that all the time. I put Guinevere’s photo up because she is my example of who isn’t conflicted. Today Paula and I are looking at houses. We hope someone will look at ours. We hope they will talk themselves into our house and we will talk ourselves into another house. It would be handy and scary if it all happened soon. But what do I want – I want to be like Guinnie. I want to accept the miracles I find, yeah, I want to see the miracles in the first place.
My dogs practice what Godin calls “self-marketing.” He even goes so far as to say, “Successful people have discovered how to be better at self marketing.” I agree. When I align what’s in my best interest with what I want, I’m successful. And then I don’t care so much what someone thinks, I’ve done my self marketing. I know my audience.
Everything we do that’s important is the result of conflict. Not a conflict between us and the world–a conflict between us and ourselves.
We want to eat another dessert but we want to be healthy and skinny as well. Who is we? Who is the self in self control, and who is being controlled?
We want to stand up and make difference and we want to sit down and hide and be safe.
We want to help others and we want to keep more for ourselves.
It’s not a metaphor, it’s brain chemistry. We don’t have one mind, we have competing interests, all duking it out.
This conflict, the conflict between I and me, is at the heart of being human. One side sells the other. Like all kinds of marketing, it’s far more effective if you know your audience. You will do a better job of telling a story (to yourself) if you understand who you are marketing to. In this case, I is marketing to me (and vice versa). The marketing is going on in your head…
Successful people have discovered how to be better at self marketing.