Branding – your message is your name.

Not your business name but the name people think of when they read your statement, your copy, your bio, your blog. The name they give you in their mind (nice person, want to know them – that kind of thing) the minute they see something you’ve put out into the world. Is it the logo you chose, the background of your Tweeter page? Is it the way you presented your ideas in Squidoo? Did you talk about yourself, what you like, trust, want and stop there? Did you include thoughts and facts about yourself in addition to trying on the needs and wants of others?

For me it’s the personable way you might explore yourself to me. A misspelling won’t turn me off too much but if there are too many txt’s and lites, I’m gone. I love dashes and I personally use too many parentheses – which I hope won’t be a problem for you, I know a little cuteness goes a long way! How you expose your life without too much information but enough to help me know I can trust (or not) your ideas, what thoughts come to you, how much we might share.

This last is crucial. What might we share? It’s a key in the deciding route we all take on the road to purchase. We are all looking for the Something that will make our next – career, baby quiet, dog lie down, smell go away, best cup of – there are no exceptions, we are going to contact someone for an issue we are dealing with. That Someone is going to fill our needs and make us feel good at the same time.

I’m a poet in one of my lives and when I send poems out for consideration I hope I have done my homework and looked at the magazine before I send and I hope the editor will actually look at my work before it’s sent back in the envelope provided. I was an editor once and I noticed that I wanted as much from the poet as they wanted from me. I had a problem to solve, an itch to scratch and I hoped that every piece of writing coming to my desk would be the one I’d be excited to read and want to publish.

There are no exceptions to this dance. We are all in the market for something. We all want to pay for some things and get some things free. We don’t want to pay for everything and we don’t want everything free.

This is a great time to be a small business in a big world. We are all looking for the niche where we will find comfort. The best places in my kids’ schools were the reading nooks where they could curl up and read or just look at books. They could be surrounded by comfort and get some cool information or a great story. Let your business be a nook, it’ll be on everyone’s list of things to do.

A Mind At Peace

A Mind At Peace

“A mind at peace, a mind centered and not focused on harming others, is stronger than any physical force in the universe.”

Dr. Wayne Dyer

When we are in the middle of a huge ad campaign, when we are focused on our selling, our writing, our parenting, our business, our buying, our driving, our belonging and communicating verbally or any way we don’t have to commute away from this very strong reminder of what many philosophies call Right Action.

Our being centered on our highest goal(s) is the key to keeping the mind mosquitoes from biting us while we are going about our dailies, accomplishing or trying to accomplish our aims. Are we thinking about how high these aims are? Are we focused always on the “Big Picture?” No, not necessarily – but only if we keep our selves in line with our Selves.

Are we nervous when we’re making a plan for a business deal, an ad campaign? Are we looking over our shoulder, do we jump when the phone rings? Are we grumbly when it rings? These are signs we are not taking care of our biggest efforts to achieve the goals we dream of. I’m not saying we have to have the door open while we work, or that we shouldn’t protect our time – exactly, we should.

When you are pursuing and planning your biggest steps, you should protect your time. You are as valuable as your time, there should be no question about that. But, if your time isn’t aimed at your biggest dreams, your highest goals, you may be wasting it. If your passion is engaged you will attract what you want, if your passion is elsewhere it is a good sign that you have another area that is more interesting to you and better to put your energies there.

In the above quote, “not harming others” may seem like a logical route, but are you focused enough on not harming yourself? This is something most of us overlook on a daily basis. Do you wear seatbelts, protective clothes (rain, cold)? Do you cover your ears when you hear a loud noise? Sunglasses? I’m not going to tackle shoes – when I see a woman’s head bobbing crazily as she walks I don’t have to look at her shoes to know she’s wearing very high heels!

How do you protect yourself from yourself? How do you let yourself know you’ll be there for you, your love is certain, your time secure. Well, start by being a mind at peace, centered on your true vision and you’re on your way.

Are you Tweeting me or Am I tweeting you?

Seth Godin writes, “The presenter who loves his [sic] audience the most, wins.”

In the business of internet networking, in the daily communication of all of us with all of us, there is some confusion as to who is the presenter and who is the audience. When I tweet, am I tweeting you or me? If a tree falls in a forest with no one there is there a sound? Are we listening to each other? Do we have anything to say? Where is our focus? Is the goal of the market simply to perpetuate itself?

In the confusion of who is presenter and who is audience lies for each of us an opportunity. For business, for personal growth, probably for both. You really can’t have one without the other. Mindset is key, focus is key and the value we place on ourselves is the outstanding balance in the middle. I could say that the person who loves his or her audience is loved and respected in turn. If I love myself chances are that I will love you because there won’t be much of a commute between us. That’s where we get the value of all the communication strategies that are open to us. We can exchange and change in bits and bytes, in leaps and bounds.

Once upon a time it seemed to matter whether a tree fell and could be heard. With our communication portals it is almost certain someone somewhere will hear. What matters to us as entrepreneurs is that they care enough to keep going, to click, perchance to buy.

We are powerful when we take the communication possibilities offered and focus ourselves, our hearts, our truths to such a degree that we are presenters who love ourselves, our audience, our product and its persuasions to inspire the click. For us to be successful we have to inspire and delight. We need to create lightness in ourselves and each other. Is that why it seems so important to talk about every plane trip, every line we wait in every movie we see, song we hear. It’s shared experience, the trip of Life. We get to be with each other on every journey we choose to share. How cool is that? Lucky us. Let’s make it work, let’s give ourselves value. Believe in yourself, share your opportunities, make work together and play. And, don’t forget, breathe, always breathe.

And click on http://www.pamwhiteccpro.com/

Is it enough to have a great product?

Obviously not. Read the papers – actually, don’t read the papers – but even glancing at them, you will find that jobs are being lost rapidly, debt is skyrocketing and total revenue is declining. Oh, and if that isn’t enough, it hasn’t bottomed out yet.

Ok. Well, we’re sure set with that, aren’t we. I think I’ve heard every word that can be used to describe a “very bad situation” used over and over.

But, there is a counter trend. It’s real. It’s about mindset. It’s about entrepreneurship. It’s about attitude and breathing. Breathing – that’s a key word. No, not in Google. I doubt I’m going to get a lot of readers who have just Googled “breathe.” It would be better for us all if readers did that. If we all cared about our breath. How it comes to us, how it goes, what happens in between.

I’m not kidding. Money is like air. Just breathe. Relax, take a breath. Look around you, let what’s good come into your mind. Train your mind to respond to the positive. Train your body to feel the simple and good things that make up your life, your day, your dreams.

Yes, I mentioned dreams. You have to have a dream – a desire, a focus – for the dream to come true. Otherwise what are you focused on? What others are saying, doing, writing. Not good. Keep your dreams alive, act them out, live them. That’s your mindset you’re training. It’s the most important thing you have. Water it, weed it, nurture it, fertilize it. You’ll feel better. You’ll have to. You won’t have a choice. You’ll have to be happier.

And then, you have a better product. You’ll be the product. That’s the goal. When you are the product – and, don’t get me wrong, you are always the product – what you want will come to you when you click on

What Do You See?

We don’t see things as they are. We see things as we are.
Anais Nin

Make sure the outside of you is a good reflection of the inside of you because that will dictate how you are seen as well as how you see.

If you’re coming from a position of being unloving toward yourself, if you are not feeling physically well, if you struggle with your weight, your anger, your depression, you won’t be able to see very well. Opportunities will avoid you – you won’t be able to see them.

If you are not in tune with yourself mentally it will color your physical world. If you have a strong belief system expressing itself inside you, it will express on the outside too.

There are studies showing that mental states – and you may not know you have them – can change your body. One woman grew her breast size and shrank her stomach when she discovered she had many beliefs about those parts of her body and their meaning in her life.

She had grown up with the idea that having children would cause her belly to expand and her breasts to shrink. After having two children her mindset began to realize itself in her body. She also suffered from post-partum depression, and had a nervous breakdown.

In her case she learned EFT, which you should look into. It is an incredibly useful tool. Go on Gary Craig’s website and you can get a lot of free information on how to work it into your life.

There is a lot of information about how to conquer this and that on the web, how to dominate an aspect of a search engine, how to attract more leads and have people buy whatever it is you are selling but if you don’t take care of yourself, find out who you are and what makes you tick, eventually it will all come down on your head and you will be an empty bag of proficiency!
Whatever business you are in – or out of – whatever you might want to make or sell, from home or office, farm stand or flea market, e-Bay or Whatever List, you need to find yourself first, then your world will find you. And when it does, you’ll be ready.

Business opportunities abound; will you be able to see them when they’re in front of you?

Click on http://www.pamwhiteccpro.com/

Dating Service Or Marketing?

The other day after having a pretty good altercation with my spouse, I was on the phone with my marketing coach when my daughter came in and sat down to read the last of her summer reading books for school. I was talking about the kind of person I’d like to attract but my daughter didn’t know whom I was talking to. She thought I was talking to a dating service! I thought, wow, that’s what it’s all about, isn’t it? I mean really, that’s what we’re all trying to do is get clear on what kind of people we want to attract and who we’re attractive to.

John, Bobby and Teddy Kennedy’s grandfather on their mother’s side was a well-known womanizer in his day. He always picked the woman who was attracted to him. It’s a great system but maybe it doesn’t give you all the flexibility in the world. You’re limiting yourself to who’s already out there and in your circles. You are not going to attract the ones who aren’t there yet, those who aren’t in your circle, those who for one reason or another just aren’t in the room with you.

My paternal grandfather practically went from door to door in search of a woman, a mate. He was dogged and steadfast but not very exciting. He was the cold calling, mail out the flyers kind of guy. My maternal grandfather saw the woman he wanted to marry, asked a friend to borrow his house, invited my grandmother to a party there and wooed her. Some smoke and mirrors there, we’re all used to that. I don’t know if it was before or after they were married that she found out he wasn’t so wealthy as he showed her!

So what’s the best method? Or is there one? My grandfathers were looking for a mate, Honey-Fitz, the Kennedy grandfather, was looking for a mistress. That’s a big difference.

When we are casting our nets, working them as it were, are we looking for mates or mistresses? This is going to be a really important distinction and the awful truth is you probably want a little of both. The glory of a mistress with the steadiness of a mate. But when you’re taking the first cast, looking for leads to convert, you’ll want to cast as wide as you can. There might be a really good catch way out there. You might be way out there, and you’ll need to keep your steadiness for the long-haul cast. You don’t see too many casting from a boat. They have to know how to balance and they can convert the weight of their throw through their stability into the pitch. That takes time and effort. No body gets there on the first try.

Staying focused, knowing who you are and what you want. Knowing what appeals to you and what you are good at are the immediate necessities of the marketer. How you do it isn’t as important as your overall consistency. Consistency is the hallmark of the long distance marketer. Know your goals. Do something every day to support them. Don’t leave your best efforts to dangle in the “when I get to it” room.  Give them as much of your energy as you would a first date.

What Do You See?

We don’t see things as they are. We see things as we are.
Anais Nin

Make sure the outside of you is a good reflection of the inside of you because that will dictate how you are seen as well as how you see.
If you’re coming from a position of being unloving toward yourself, if you are not feeling physically well, if you struggle with your weight, your anger, your depression, you won’t be able to see very well. Opportunities will avoid you – you won’t be able to see them.
If you are not in tune with yourself mentally it will color your physical world. If you have a strong belief system expressing itself inside you, it will express on the outside too.
There are studies showing that mental states – and you may not know you have them – can change your body. One woman grew her breast size and shrank her stomach when she discovered she had many beliefs about those parts of her body and their meaning in her life.
She had grown up with the idea that having children would cause her belly to expand and her breasts to shrink. After having two children her mindset began to realize itself in her body. She also suffered from post-partum depression, and had a nervous breakdown.
In her case she learned EFT, which you should look into. It is an incredibly useful tool. Go on Gary Craig’s website and you can get a lot of free information on how to work it into your life.
There is a lot of information about how to conquer this and that on the web, how to dominate an aspect of a search engine, how to attract more leads and have people buy whatever it is you are selling but if you don’t take care of yourself, find out who you are and what makes you tick, eventually it will all come down on your head and you will be an empty bag of proficiency!
Whatever business you are in – or out of – whatever you might want to make or sell, from home or office, farm stand or flea market, e-Bay or Whatever List, you need to find yourself first, then your world will find you. And when it does, you’ll be ready.
Business opportunities abound; will you be able to see them when they’re in front of you?